Source: Sovereign Brands
This legendary roundtable conversation including Rick Ross, Lil Wayne, Wiz Khalifa, and DJ Khaled marked the triumphant comeback of Sovereign Brands’ celebrity interview series “Self Made Tastes Better,” which you can watch below:
The four megastars share never-before-heard Hip-Hop tales and impart wisdom on honesty, appreciating your work, and having faith in the creative process.
When the “Self Made Tastes Better” series debuted in 2017, stars like Post Malone and the late Crenshaw King Nipsey Hussle told Sovereign Brands CEO Brett Berish—a self-made businessman himself—about their experiences being self-made.
Following the interviews’ success, a series of videos were uploaded and received tens of millions of views on YouTube and social media.
Apart from being featured in Forbes, Billboard, The Source, Yahoo, XXL, and other international magazines, Berish’s highly successful sparkling wine brand, Luc Belaire, took center stage in 2017. This helped pave the way for Sovereign’s subsequent releases of McQueen, Villon, Bumbu rum, and Violet Fog gin.
Source: Sovereign Brands
The most recent episode, which starred Rick Ross, Lil Wayne, Wiz Khalifa, and DJ Khaled, was recorded internally at Sovereign’s new Atlanta headquarters, which will serve as a sister location to the company’s highly Instagrammed New York office and officially open to the influencer network this summer. The episode was shot on custom sets.
You might remember that the biggest bawse threw a sun-drenched Summerfest at his opulent m-m-mansion, which drew over a thousand celebrities, influencers, and cool somebodies for a blue-themed celebration tucked away in a posh neighborhood in south Atlanta.