Roc Nation Sports International, in a groundbreaking move, has expanded its reach into the world of golf by partnering with the Ryder Cup ahead of its 44th edition in Rome this September. To attract new audiences and create excitement around one of golf’s most competitive events, the collaboration will include DJ Khaled serving as an ambassador.

DJ Khaled, known for his influential presence in the music industry, expressed his enthusiasm about the partnership, stating that he has developed a passion for golf and is thrilled to be working with the Ryder Cup. In an exclusive statement to Billboard, he said, “Let’s go golfing! I’m suρer excited to be partnering with the Ryder Cup. We’re about to take it up a gear. Believe that!”

Apart from DJ Khaled’s involvement, the Ryder Cup will leverage the talent pool of Roc Nation’s roster to participate in unique events and activations. The collaboration aims to utilize Roc Nation Sports International’s expertise in creative content creation and production, making use of their comprehensive in-house resources as a 360 agency.

Michael Yormark, President of Roc Nation Sports International, expressed his excitement about the partnership and stated that they will leverage their industry expertise, network, and best practices to elevate the 2023 Ryder Cup to new heights. He sees the Ryder Cup as one of the biggest sporting events on the calendar and is committed to making the most of this collaboration.

Guy Kinnings, Director of the Ryder Cup, emphasized the growing popularity of golf and its appeal to a more diverse and younger fanbase. With Roc Nation by their side, they aim to tap into this popularity by creating cross-over content that attracts new and younger fans to watch and follow the event. The Ryder Cup has always been a moment when golf enters mainstream culture, and this partnership with Roc Nation promises to further amplify its reach and impact.