Gatorade has announced an exciting collaboration with DJ Khaled, available exclusively on Gatorade.com starting Thursday, February 8 at 10:00 a.m. ET. The “Gatorade x DJ Khaled” capsule collection features a DJ Khaled-personalized Gx Bottle and towel, along with a Jordan Brand hoodie sweatshirt, all priced at $140.

The Gx Bottle showcases a unique design inspired by DJ Khaled’s hometown, Miami, FL, capturing its vibrant essence. The towel infuses DJ Khaled’s energetic “We the Best” vibe into the iconic Gatorade towel widely used by professional athletes. As for the Jordan Brand Hoodie, it merges the iconic brands of Gatorade, We The Best, and Jordan Brand, offering a heavyweight French terry pullover.

DJ Khaled expressed his excitement about the collaboration, remarking on his lifelong love for Gatorade and its role in fueling his creativity. He considers this partnership with Gatorade, We The Best, and Jordan Brand as a testament to their iconic status.

In addition to this collaboration, Gatorade introduces Gatorade iD, a personalized membership platform designed to cater to each athlete’s unique journey. Gatorade iD leverages data, athlete insights, and digital innovations to provide exclusive benefits, including personalized equipment, limited edition drops, discounts, and free shipping on any purchаse.

Gatorade iD members can personalize their bottles by uploading their team logo, choosing from 30 pre-loaded mascots, and selecting from over 10 colors and patterns. Anuj Bhasin, Gatorade’s Chief Brand Officer, envisions Gatorade iD as an evolving platform that will offer more rewards, personalization options, and exclusive collaborations with each athlete’s needs in mind.

To stay updated on future Gatorade iD collaborations and announcements, follow @Gatorade on social media. Gatorade iD members can look forward to expanded personalization options, limited edition drops, additional discounts, rewards, and points-earning opportunities throughout 2024 and beyond.