A few months ago, Beyoncé made a surprising announcement to her massive following of over 319 million on Instagram. She revealed her new business venture, Cécred, a line of cosmetic and hair care products. The brand’s slogan, “Hair care for all hair types,” emphasized Beyoncé’s dedication to creating products that cater to diverse hair needs. Alongside shampoos, conditioners, and treatments, Cécred also offers hair tools and accessories. Initially, Beyoncé faced criticism for her lack of transparency in promoting the brand. Fans expressed their desire to see her personally using the products and engaging with her audience. Responding to these requests, Beyoncé shared a video on Instagram showcasing her real hair and explaining how the products work on her own curls. The video received over two million views, with Beyoncé narrating the process while her trusted stylist, Neal Farinah, worked on her hair. She addressed the misconception that wearing wigs means having unhealthy hair and expressed her excitement about challenging societal norms. Beyoncé’s experimentation with her hair over the years influenced the development of Cécred, and she proudly displayed her own hair during the brand’s launch party.