From his early days as a correctional officer in the mid-Nineties, Rick Ross has journeyed far, evolving into a prominent figure in the music industry. Now, at 38, the rapper is making it clear that his wealth is here to stay with a bold new tattoo.

On Tuesday, Ross took to Instagram to flaunt his latest ink—a “Rich Forever” tattoo etched beneath his chin. This phrase, a nod to one of his singles from the 2012 album God Forgives, I Don’t, also doubles as his Instagram handle. In his post, Ross proudly captioned the photo: “New tatt #Richforever under my lip by @nikkohurtado.”

The tattoo is positioned just below the rapper’s mouth, where his signature beard has been shaved to make way for the new design. With a rumored net worth of $35 million, Ross has certainly lived up to the “Rich Forever” mantra.

Forbes recognized his financial success last September, ranking him as the 20th highest-paid rapper of 2013, with earnings of $6 million from his Maybach Music Group and record sales. His wealth continues to grow, as evidenced by his recent real estate investment. In February, Ross purchased the foreclosed mansion of former boxing champion Evander Holyfield in Georgia for $5.8 million. The property, originally bought at a public auction for $7.5 million in 2012, highlights Ross’s impressive financial portfolio.

The rapper’s substantial assets and lavish lifestyle reflect his commitment to maintaining and celebrating his success, both personally and professionally.